Few months before completing writing the book, I started wondering what the cover picture of the book should look like. By then I had decided on the title "That's I.T" and was searching for a picture that would be a teaser to the content and also be appealing. I toyed with various ideas of Indian I.T industry in the backdrop and "That's I.T" title in the forefront. I consulted few experts and they suggested I use something completely unrelated to the topic. For instance, picture of a tiger. I was not convinced with that idea. I then decided to show HERD MENTALITY by depicting a HERD of ZEBRAS or ELEPHANTS. I showed it to few close friends and they didn't like it. I dropped the idea and then started thinking again
That is when I switched back to depicting the TITLE in the cover page. An empty match box in the picture depicts we have exhausted all our options and time has run out. Last match stick in the box too has been lighted (Last match stick is what you see as "I" in "I.T") signifying "That's I.T - It's all finished". As we all know, lighting a match stick is an irreversible process. There are limited options (number of match sticks in the box) and we have consumed them all without any end result. Since the book is about "Indian" I.T industry I use Indian Flag on top of the matchbox. Usage of Black Text on a white backdrop also gives the right impact.
I know the cover picture has caused some confusion among the readers but then confusion also helps and creates some curiosity :-)
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